AI Transparency & Content Policy

Effective Date: September 17, 2026
Last Updated: September 17, 2026

A&M Wellness, LLC, doing business as Cheval Wellness (“Cheval Wellness,” “we,” “us,” or “our”), may use artificial intelligence (“AI”) and AI-assisted technologies as tools in certain content, creative, administrative, and operational workflows.

We believe AI can improve efficiency and support the creation of useful educational materials, but it does not replace licensed healthcare professionals, clinical judgment, or human review.

This policy explains how Cheval Wellness uses AI and the standards we apply to AI-assisted content and imagery.

1. Our General Approach to AI

Cheval Wellness may use generative AI and other AI-assisted tools to support activities such as:

• drafting or organizing website content;
• developing educational materials;
• researching topics for further professional review;
• editing or improving written content;
• creating outlines, summaries, or content concepts;
• developing graphics and illustrations;
• generating or modifying images;
• assisting with marketing content;
• supporting search engine optimization and digital communications;
• improving administrative efficiency; and
• assisting with other non-clinical business functions.

AI-generated output is treated as a draft, tool, or creative resource, not as an independent authority.

2. Human Review of Medical and Health Content

Medical and health-related content published by Cheval Wellness is subject to human review before publication.

Content addressing clinical topics is reviewed, verified, and approved by Angela Mineo, DNP, APRN, or another appropriately qualified licensed healthcare professional, regardless of whether the original draft was:

• written entirely by a person;
• prepared with AI assistance;
• substantially generated using AI;
• supplied by another writer or editor; or
• adapted from another educational source.

The purpose of this review is to evaluate the content for matters such as:

• medical accuracy;
• clinical relevance;
• appropriate context;
• potential misleading statements;
• treatment claims;
• medication information;
• regulatory considerations; and
• consistency with professional judgment.

Human review does not convert general educational content into individualized medical advice.

3. AI Does Not Provide Medical Care

AI tools used by Cheval Wellness through our public website or content-production processes do not independently:

• diagnose patients;
• prescribe medications;
• determine medication dosages;
• establish treatment plans;
• determine treatment eligibility;
• interpret an individual’s laboratory results for clinical decision-making;
• replace informed consent;
• establish a patient-provider relationship; or
• replace the professional judgment of a licensed healthcare provider.

Clinical decisions are made by qualified healthcare professionals based on the individual patient’s circumstances.

4. Educational Content Is Not Individual Medical Advice

AI-assisted content, like all other general content published by Cheval Wellness, is intended for educational and informational purposes unless expressly provided within an established patient-provider relationship.

Readers should not use website content, AI-assisted content, or other general digital information as a substitute for individualized evaluation by a qualified healthcare professional.

Our separate Medical Disclaimer & Practice Disclosures applies to all medical and health-related content, regardless of whether AI was used in its development.

5. AI-Generated and AI-Assisted Images

Cheval Wellness may use AI-generated or AI-assisted images for:

• website design;
• educational articles;
• social media;
• digital advertising;
• email marketing;
• graphics;
• illustrations;
• conceptual representations; and
• other communications.

Unless expressly identified as an actual patient, provider, staff member, facility, procedure, or treatment result, an image should not be interpreted as documenting an actual clinical event.

AI-generated or illustrative images are not evidence that:

• the depicted individual is a Cheval Wellness patient;
• the depicted person received a particular treatment;
• the depicted procedure occurred;
• the depicted person experienced the result being discussed; or
• a particular outcome can be expected.

6. Patient Results and Before-and-After Imagery

Cheval Wellness does not use AI-generated people or AI-fabricated experiences to represent genuine patient testimonials or actual patient outcomes.

If content is presented as:

• an actual patient testimonial;
• an actual patient review;
• an actual before-and-after result; or
• documentation of an actual treatment outcome,

the underlying patient experience or result must be genuine.

AI may be used for limited production purposes, such as resizing, background cleanup, formatting, or other non-material creative assistance, only when doing so does not misrepresent the patient’s appearance, experience, or treatment outcome.

AI will not be used to fabricate, materially enhance, or create a false clinical result and then present that result as genuine.

The FTC prohibits fake or false consumer reviews and testimonials, including representations attributed to people who do not exist or who did not actually have the represented experience.

7. Testimonials and Endorsements

AI will not be used to invent:

• patient reviews;
• patient quotations;
• patient experiences;
• provider endorsements;
• expert endorsements; or
• consumer testimonials

and present them as genuine.

When Cheval Wellness publishes or repurposes an actual patient review or testimonial, it must accurately reflect the genuine experience or opinion of the person who provided it.

The fact that AI may assist with formatting, transcription, grammar, or presentation does not authorize changing the substantive meaning of an actual testimonial.

FTC standards require endorsements and testimonials to be truthful and not misleading, and claims conveyed through endorsements must have the same substantiation that would be required if the advertiser made the claim directly.

8. AI Avatars, Virtual People, and Synthetic Media

Cheval Wellness may use clearly illustrative or synthetic people in creative materials when doing so does not create a misleading impression.

An AI-generated or synthetic person will not knowingly be presented in a manner that falsely implies that the individual is:

• an actual Cheval Wellness patient;
• an actual Cheval Wellness provider;
• an actual staff member;
• a real person giving a testimonial;
• a person who personally experienced a treatment; or
• evidence of an actual treatment result.

The FTC does not categorically prohibit AI-generated avatars in advertising, but their use may still be deceptive depending on how consumers are likely to interpret the presentation.

9. Images of Cheval Wellness Providers and Staff

When an image is specifically identified as Angela Mineo, DNP, APRN, another Cheval Wellness provider, or an actual staff member, Cheval Wellness intends for the image to accurately represent that person unless the image is clearly identified as an illustration or other synthetic representation.

AI tools may be used for ordinary image-production purposes when they do not materially misrepresent the person’s identity, credentials, actions, or professional role.

10. Medical Accuracy and AI Limitations

Generative AI systems can produce information that is:

• incorrect;
• incomplete;
• outdated;
• unsupported;
• misleading;
• overly generalized; or
• presented confidently despite being inaccurate.

For that reason, Cheval Wellness does not consider unreviewed AI output an authoritative medical source.

Health-related AI output intended for publication is evaluated against appropriate clinical knowledge and, where appropriate, authoritative references such as:

• peer-reviewed medical literature;
• regulatory information;
• professional guidelines;
• manufacturer prescribing information;
• government health resources; and
• other credible clinical sources.

11. Research and Source Verification

AI tools may assist with identifying possible research questions, terminology, topics, or sources.

AI-generated citations, references, study descriptions, statistics, or factual claims are not assumed to be accurate merely because an AI system produced them.

Material medical claims intended for publication should be independently evaluated and verified before publication.

12. Privacy and Protected Health Information

Cheval Wellness does not treat public consumer-grade AI systems as appropriate destinations for unrestricted patient information.

Protected Health Information (“PHI”) and other sensitive patient information must be handled in accordance with HIPAA, applicable Florida law, our Notice of Privacy Practices, and Cheval Wellness privacy and security procedures.

Cheval Wellness will not knowingly disclose PHI to an AI provider in a manner prohibited by HIPAA.

When an AI-related service creates, receives, maintains, or transmits PHI on behalf of Cheval Wellness and qualifies as a HIPAA business associate, Cheval Wellness will require an appropriate Business Associate Agreement and other safeguards when required by law.

HIPAA generally requires covered entities to limit uses, disclosures, and requests for PHI to the minimum necessary when that standard applies.

13. Patient Information Should Not Be Entered Into Unauthorized AI Systems

Cheval Wellness personnel and contractors should not place identifiable patient information, medical records, or other PHI into an AI system unless the use has been appropriately evaluated and authorized for healthcare information.

Removing a patient’s name does not necessarily mean information has been sufficiently de-identified under HIPAA.

AI systems used with patient information must be evaluated for applicable:

• HIPAA requirements;
• data-use terms;
• retention practices;
• security controls;
• confidentiality obligations;
• vendor access;
• training practices; and
• Business Associate Agreement requirements.

14. AI and Clinical Documentation

If AI-assisted technology is used to support clinical documentation, transcription, summarization, or other healthcare operations, the resulting information remains subject to professional review and applicable privacy requirements.

A licensed healthcare professional remains responsible for reviewing clinical information used to support care in accordance with applicable professional standards.

AI-generated documentation should not be assumed accurate without appropriate review.

15. AI and Patient Communications

Cheval Wellness may use automation or AI-assisted tools to help support certain communications.

Automated or AI-assisted communications should not be interpreted as individualized medical diagnosis or treatment unless the communication has been appropriately reviewed and delivered as part of an established clinical relationship.

Patients should contact Cheval Wellness directly regarding individualized medical questions or concerns.

AI or automated messaging systems should never be relied upon for emergency care.

For a medical emergency, call 911 or seek immediate emergency medical attention.

16. AI and Advertising Claims

Use of AI does not change Cheval Wellness’s responsibility for claims made in advertising or marketing.

Statements concerning:

• healthcare outcomes;
• medications;
• treatment effectiveness;
• weight loss;
• hormone therapy;
• fertility;
• laboratory testing;
• health benefits; or
• other clinical matters

must be truthful, appropriately substantiated, and not misleading.

Federal advertising standards require advertising claims to be truthful, non-deceptive, and supported by appropriate evidence.

AI will not be treated as evidence substantiating a medical or advertising claim.

17. AI Does Not Create Evidence

An AI-generated statement, summary, prediction, analysis, or image is not itself scientific or clinical evidence.

Cheval Wellness does not consider AI output a substitute for:

• clinical studies;
• scientific literature;
• regulatory evidence;
• professional guidelines;
• diagnostic testing;
• patient examination; or
• licensed professional judgment.

18. Intellectual Property and Third-Party Rights

Cheval Wellness uses AI-assisted content subject to applicable intellectual property, contractual, licensing, privacy, publicity, and other legal considerations.

AI-assisted material should not knowingly be used to:

• impersonate another healthcare provider;
• falsely imply an endorsement;
• misuse another person’s identity;
• infringe protected intellectual property; or
• create misleading representations regarding another business or individual.

19. Transparency About Material AI Use

Cheval Wellness does not believe every ordinary use of AI requires a separate label on every individual piece of content.

However, additional disclosure may be provided when the use of AI is material to how a reasonable viewer could interpret the content.

This is particularly relevant when synthetic content could reasonably be mistaken for:

• an actual patient;
• an actual testimonial;
• an actual provider;
• an actual treatment;
• an actual facility;
• an actual event; or
• an actual medical result.

In those circumstances, Cheval Wellness may identify content as AI-generated, AI-assisted, illustrative, simulated, or with similar language appropriate to the context.

20. Human Accountability

Responsibility for content published by Cheval Wellness remains with Cheval Wellness and the appropriate human reviewer.

AI is not treated as the authorizing clinical professional, legal decision-maker, or responsible party for published healthcare information.

The use of AI does not reduce our responsibility to evaluate the accuracy and appropriateness of the material we publish.

21. Changes to This Policy

Artificial intelligence technology, healthcare regulations, privacy requirements, and industry standards continue to evolve.

Cheval Wellness may revise this policy as:

• technology changes;
• our use of AI changes;
• applicable laws or regulations change;
• professional standards develop; or
• additional safeguards become appropriate.

The current version will be published on this page with the applicable “Last Updated” date.

22. Contact Us

Questions about Cheval Wellness’s use of artificial intelligence or this policy may be directed to:

A&M Wellness, LLC d/b/a Cheval Wellness
7663 Cita Lane
New Port Richey, Florida 34653

Phone: (813) 776-5751
Email: info@chevalwellness.com