Privacy Policy

Effective Date: September 17, 2026
Last Updated: September 17, 2026

A&M Wellness, LLC, doing business as Cheval Wellness (“Cheval Wellness,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information we collect through our websites, landing pages, online forms, communications, and related digital services.

This Privacy Policy explains what information we collect, how we use it, when we may disclose it, the technologies we use, and the choices available to you.

Cheval Wellness is located at:

A&M Wellness, LLC d/b/a Cheval Wellness
7663 Cita Lane
New Port Richey, Florida 34653
Phone: (813) 776-5751
Email: info@chevalwellness.com

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

• chevalwellness.com;
• Cheval Wellness landing pages and forms;
• online appointment-request or contact forms;
• email and SMS communications;
• website analytics and advertising technologies;
• website visitor-identification technologies;
• online purchases or payment-related interactions, where applicable; and
• other digital services operated by or on behalf of Cheval Wellness.

This Privacy Policy primarily governs information collected through our general website and marketing activities.

Protected Health Information and HIPAA

Cheval Wellness is a healthcare provider subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) where applicable.

Information that constitutes Protected Health Information (“PHI”) under HIPAA is governed by our Notice of Privacy Practices, not solely by this Privacy Policy.

Our Notice of Privacy Practices explains how we may use and disclose PHI, your rights concerning your health information, and our responsibilities under HIPAA.

If there is a conflict between this Privacy Policy and our Notice of Privacy Practices concerning PHI, the Notice of Privacy Practices controls.

2. Information We Collect

The information we collect depends on how you interact with Cheval Wellness.

Information You Provide Directly

We may collect information you voluntarily provide, including:

• first and last name;
• email address;
• telephone number;
• mailing or billing address;
• date of birth when necessary for a particular service;
• information submitted through website forms;
• appointment or consultation requests;
• communication preferences;
• SMS and email consent information;
• questions or messages you send to us;
• information relating to products or services you request;
• transaction or purchase information;
• information you submit when communicating with our team; and
• other information you voluntarily provide.

Please avoid submitting detailed medical information through a general website contact form unless the form is specifically designated for the secure collection of such information.

3. Health-Related Information

Because Cheval Wellness provides healthcare services, information you provide while requesting, receiving, or paying for healthcare may constitute health information or PHI.

Depending on the circumstances, this may include:

• symptoms or health concerns;
• requested treatments or services;
• appointment information;
• medication information;
• medical history;
• laboratory information;
• diagnoses;
• treatment information; or
• other information concerning your physical or mental health or healthcare.

When this information constitutes PHI, its collection, use, disclosure, security, and retention are governed by HIPAA and our Notice of Privacy Practices.

4. Information Collected Automatically

When you visit our website or digital properties, certain information may be collected automatically.

This may include:

• Internet Protocol (“IP”) address;
• browser type;
• device type;
• operating system;
• approximate geographic location derived from IP address;
• referring website or source;
• pages viewed;
• links clicked;
• date and time of visits;
• time spent on pages;
• navigation paths;
• advertising identifiers;
• cookie identifiers;
• device identifiers;
• campaign and attribution information;
• interactions with forms, buttons, or website features; and
• technical and diagnostic information.

We may use cookies, pixels, tags, scripts, analytics software, and similar technologies to collect this information.

5. Website Visitor Identification Technologies

Cheval Wellness may use website analytics, attribution, audience-measurement, or visitor-identification technologies to better understand how visitors find and interact with our website.

Depending on the technology used and the information lawfully available to the provider, these services may attempt to associate website activity with additional information obtained from third-party or publicly available data sources.

This may include information such as:

• business or professional identity;
• contact information;
• company or organization;
• website referral source;
• pages viewed;
• areas of apparent interest;
• repeat website visits; or
• other marketing or attribution information.

We may use this information to understand website engagement, measure marketing effectiveness, improve our services, and communicate with individuals where legally permitted.

We do not authorize visitor-identification or marketing technologies to use PHI in violation of HIPAA.

Where information collected through a technology constitutes PHI, Cheval Wellness will handle that information in accordance with HIPAA and applicable law, including applicable requirements concerning permitted disclosures and business associate relationships.

6. Cookies and Similar Technologies

We may use cookies and similar technologies for several purposes.

Essential Technologies

These technologies support basic website functionality, security, form operation, navigation, and other functions necessary to operate the website.

Analytics Technologies

We may use analytics technologies to understand:

• how visitors reach our website;
• which pages are viewed;
• how visitors navigate the site;
• website performance;
• traffic sources; and
• general engagement patterns.

These technologies may include services such as Google Analytics or comparable analytics platforms.

Advertising and Attribution Technologies

We may use advertising, conversion-measurement, and attribution technologies to understand whether advertising and marketing campaigns result in website visits or other actions.

These may include technologies provided by advertising platforms such as Google, Meta, or other marketing platforms used by Cheval Wellness.

Marketing Automation Technologies

Our websites and landing pages may use customer relationship management, form, scheduling, email, and SMS technologies to process inquiries and communications.

These technologies may include GoHighLevel and other service providers acting on our behalf.

7. Healthcare Privacy and Tracking Technologies

Healthcare websites require additional care when using online tracking technologies.

Cheval Wellness does not intend to disclose PHI to advertising, analytics, visitor-identification, or other third-party technology providers except as permitted by law and, where required, subject to an appropriate Business Associate Agreement or other legally sufficient authorization or arrangement.

The presence of this Privacy Policy, a cookie preference tool, or a website consent banner does not by itself authorize a disclosure of PHI that would otherwise be prohibited by HIPAA.

We periodically evaluate the technologies used on our digital properties in light of applicable healthcare privacy requirements.

8. How We Use Personal Information

We may use personal information to:

• operate and maintain our website;
• respond to inquiries;
• process consultation or appointment requests;
• provide requested information;
• communicate about our services;
• send appointment-related communications;
• provide customer support;
• process transactions;
• administer products or services;
• personalize website experiences;
• maintain and improve website functionality;
• analyze website traffic and engagement;
• measure advertising and marketing effectiveness;
• understand how visitors discover Cheval Wellness;
• prevent fraud, abuse, or security incidents;
• maintain business records;
• comply with legal and regulatory obligations;
• establish, exercise, or defend legal claims;
• enforce our agreements; and
• perform other activities disclosed when information is collected.

When legally permitted and when appropriate consent has been obtained, we may also use contact information to send promotional or educational communications.

9. Email Communications

If you provide your email address, we may use it to send communications relating to:

• inquiries;
• appointments;
• services;
• educational information;
• administrative notices;
• promotions; or
• other communications for which you have provided consent or that are otherwise permitted by law.

Marketing emails will include a method for unsubscribing where required.

Certain administrative or healthcare-related communications may still be sent when necessary even if you opt out of promotional communications.

10. SMS and Text Messaging

If you provide your mobile telephone number and consent to receive text messages, Cheval Wellness may send SMS messages concerning:

• appointment confirmations;
• appointment reminders;
• scheduling;
• requested information;
• account or service notifications;
• educational information;
• promotions or special offers, when separately authorized; and
• customer-service communications.

Message frequency varies. Message and data rates may apply.

You may opt out of promotional SMS communications at any time by replying STOP to a message. You may reply HELP for assistance.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

Cheval Wellness honors applicable opt-out requests and maintains consent records as required.

Mobile opt-in information, SMS consent records, and text-message originator consent information will not be sold or shared with third parties for their own marketing or promotional purposes.

Information may be disclosed to service providers that assist us in delivering SMS communications or providing operational support, subject to appropriate restrictions.

11. How We Disclose Information

We may disclose personal information to third parties when reasonably necessary to operate our business or provide services.

Service Providers

We may disclose information to vendors that provide services such as:

• website hosting;
• website maintenance;
• customer relationship management;
• appointment scheduling;
• communications;
• email delivery;
• SMS delivery;
• analytics;
• advertising measurement;
• payment processing;
• security;
• information technology;
• data storage;
• professional services; and
• business operations.

These providers are permitted to process information only for appropriate purposes and subject to contractual or legal requirements applicable to their role.

Where a provider creates, receives, maintains, or transmits PHI on behalf of Cheval Wellness and qualifies as a business associate under HIPAA, we require an appropriate Business Associate Agreement when required by law.

Healthcare Operations and Providers

Information may also be disclosed to healthcare providers, laboratories, pharmacies, vendors, and other parties involved in treatment, payment, or healthcare operations when permitted by HIPAA and other applicable laws.

These disclosures are further described in our Notice of Privacy Practices.

Legal Requirements

We may disclose information when reasonably necessary to:

• comply with applicable law;
• comply with a subpoena, court order, or lawful governmental request;
• respond to regulatory authorities;
• protect the rights, safety, or property of Cheval Wellness or others;
• investigate suspected fraud or unlawful conduct;
• respond to security incidents; or
• establish, exercise, or defend legal claims.

Business Transactions

Information may be transferred as part of a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, subject to applicable healthcare privacy and other legal requirements.

12. Sale of Personal Information

Cheval Wellness does not sell PHI.

Cheval Wellness does not sell personal information to third parties for monetary consideration as part of its ordinary business operations.

Certain advertising or analytics technologies may involve disclosures of identifiers or online activity that some state privacy laws define broadly as a “sale,” “sharing,” or targeted advertising activity even when no money is exchanged.

Where such a law applies to a particular individual or activity, Cheval Wellness will provide any rights or opt-out mechanisms required by that law.

Nothing in this section permits the sale or disclosure of PHI in violation of HIPAA.

13. Third-Party Websites and Services

Our website may contain links to services that are not operated by Cheval Wellness, including:

• scheduling platforms;
• patient or intake systems;
• laboratory services;
• supplement providers;
• pharmacies;
• payment providers;
• social media platforms; and
• other third-party websites.

When you leave a Cheval Wellness website and interact directly with another company, that company’s privacy practices may apply.

Cheval Wellness is not responsible for the privacy practices of independent third parties.

14. Payment Information

When online payments are available, payment-card information may be collected and processed directly by third-party payment processors.

Cheval Wellness may receive transaction information such as:

• purchaser name;
• transaction amount;
• transaction date;
• payment status; and
• limited payment-method information.

We do not intend to store complete payment-card numbers or card security codes unless specifically required and handled through an appropriately secured payment system.

15. Data Security

Cheval Wellness maintains reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, destruction, or use.

Safeguards may include:

• access controls;
• authentication measures;
• secure systems;
• vendor-management procedures;
• employee confidentiality requirements;
• security monitoring;
• technical security measures; and
• policies governing the handling of health information.

No Internet transmission, website, database, or electronic storage system can be guaranteed to be completely secure.

If a breach involving protected information occurs, Cheval Wellness will comply with applicable federal and Florida breach-notification requirements.

16. Data Retention

We retain personal information for only as long as reasonably necessary for the purposes for which it was collected, including:

• providing services;
• maintaining business and healthcare records;
• satisfying legal, regulatory, tax, accounting, or reporting requirements;
• maintaining consent and communication records;
• resolving disputes;
• preventing fraud or abuse; and
• establishing or defending legal claims.

Medical records and PHI may be subject to separate retention requirements and are governed by applicable healthcare law and Cheval Wellness record-retention policies.

Different categories of information may therefore be retained for different periods.

17. Your Privacy Choices

Depending on your relationship with Cheval Wellness and applicable law, you may be able to:

• request access to certain personal information;
• request correction of inaccurate information;
• request deletion of certain information;
• opt out of promotional emails;
• opt out of promotional SMS messages;
• manage certain cookie preferences;
• request information about certain disclosures; or
• exercise rights concerning your health information under HIPAA.

Not all requests apply to all information.

For example, Cheval Wellness may be required to retain medical, financial, consent, legal, or regulatory records even after a deletion request.

Rights relating to PHI are described separately in our Notice of Privacy Practices.

To submit a privacy request, contact:

info@chevalwellness.com
(813) 776-5751

We may need to verify your identity before fulfilling a request.

18. Florida Privacy and Data Security

Cheval Wellness is located in Florida and complies with applicable Florida privacy, consumer-protection, communications, and data-security requirements.

Florida law requires businesses covered by its data-security requirements to take reasonable measures to protect specified personal information and imposes notification and response obligations following certain security breaches.

Cheval Wellness is a HIPAA-covered healthcare provider and is therefore exempt from the Florida Digital Bill of Rights to the extent provided by Florida law.

This exemption does not limit rights or protections that may apply under HIPAA, other Florida laws, federal law, or another applicable state law.

19. Residents of Other States

Although Cheval Wellness is located in Florida, individuals from other jurisdictions may visit our website.

Where another state privacy law applies to Cheval Wellness and grants an individual additional rights, we will honor those rights as required by applicable law.

Nothing in this Privacy Policy is intended to reduce any privacy right provided by law.

20. Children’s Privacy

Cheval Wellness’s general website and online services are intended for adults and are not directed to children under 13.

We do not knowingly use our general website to solicit personal information directly from children under 13 without authorization required by law.

Healthcare involving minors may be handled separately in accordance with applicable federal and Florida law and appropriate parental, guardian, or minor consent requirements.

If you believe a child has submitted information through our general website improperly, please contact us.

21. Do Not Submit Emergency Medical Information Through the Website

Our website, general contact forms, email addresses, social media accounts, and marketing communications are not intended for emergency medical communications.

If you are experiencing a medical emergency, call 911 or seek immediate emergency medical care.

Do not rely on a website form, email, SMS message, social media message, or website chatbot to communicate an emergency.

22. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• changes in our practices;
• changes in technology;
• changes in service providers;
• changes in applicable law; or
• changes in the services we provide.

The current version will be posted on this page with the applicable “Last Updated” date.

Material changes may also be communicated through additional methods when required by law.

23. Contact Us

For questions concerning this Privacy Policy or Cheval Wellness’s general privacy practices, contact:

A&M Wellness, LLC d/b/a Cheval Wellness
7663 Cita Lane
New Port Richey, Florida 34653

Phone: (813) 776-5751
Email: info@chevalwellness.com

For matters concerning your protected health information and rights under HIPAA, please also review our Notice of Privacy Practices.